درخت حوزه‌های تخصصی

Purpose: Parenting plays an important role in the correct guidance of children to their career path succeed. Therefore, the current research was conducted with the aim of analyzing the educational components of parents for career path success from childhood. Methodology: This research in terms of purpose was applied and in terms of implementation method was qualitative from type of exploratory. The population of this research was all the documents including books and articles about the career path success from childhood in the range of 2013 to 2022 years. According to the inclusion criteria number of 15 books and articles were selected as samples with the purposive sampling method. Data was collected by taking notes from documents. Also, to analyze the data used from Hsieh and Shannon (2005) content analysis method. Findings: The findings indicated that the educational components of parents for career path success from childhood had 6 comprehensive codes, 14 organizing codes and 56 primary codes. In this study, comprehensive codes include fostering love to learning (with 2 organizing codes of setting the context for learning and practical learning opportunities), group activity training (with 3 organizing codes of learning manners, integrating teamwork skills in everyday life and preparing to solve teamwork conflicts), training resourcefulness and resourcefulness (with 3 organizing codes of teaching the art of positive skepticism, exposing the child to resourceful and resourceful models and fostering resourcefulness skills), developing an intellectual perspective (with 2 organizing codes of providing new experiences and training of foresight), preparation for networking and conversation in the labor market (with 2 organizing codes of fostering reflective performance and fostering practical and communication skills) and age-appropriate understanding from the labor market (with 2 organizing codes of child's mental preparation for the future labor market and practical preparation for the future labor market). Finally, the pattern of comprehensive and organizing codes of educational components of parents for career path success from childhood was drawn. Conclusion: According to the findings of this study, for the career path success can use from the identified comprehensive and organizing codes in this research and provide the ground for their realization.

Purpose: Today, having knowledge-based organizations and businesses is considered an important and main capital for a country and can create a competitive advantage. As a result, the aim of this study was to drawing a scientific map of the knowledge-based businesses development with a bibliometric approach. Methodology: The current research in terms of purpose was applied and in terms of implementation method was descriptive. The population of this study was the conducted research in the field of knowledge-based business development in the Scopus database from 1985 to 2023 year. The data of this study were analyzed by the bibliometric method according to the systematic approach with the two objectives of functional analysis and citation network analysis and with PRISMA protocol in VOSViewer software. Findings: The functional analysis findings showed that in the field of knowledge-based businesses development, Gambardella and McGahan had the most citations (372 times) with an article entitled Business-model innovation: General purpose technologies and their implications for industry structure. Also, authors including Crenicean, Ichijo, Kohlbacher, Markopoulos, Popescu, Sequeira, Vanharanta and Will and countries including United Kingdom, China, United States, Germany, Italy, Romania and South Korea respectively had the most research in the field of knowledge-based businesses development. In addition, the findings of the citation network analysis showed that for collaboration between authors there were 21 links, 7 keywords and 1 cluster and for collaboration between countries there were 34 links, 22 keywords and 5 clusters. Also, for co-referencing words there were 1475 links, 138 keywords and 6 clusters, which were more related to the words of business development, knowledge-based systems, innovation and knowledge management. Conclusion: The results of the present research about the knowledge-based businesses development with a bibliometric approach can have an effective role in designing and implementing programs to improve knowledge-based businesses.

Purpose: Considering the importance of media literacy and competency development in this field, the present research was conducted with the aim of assessing the suitability and prioritization of the components of the media literacy competency development model of English language teachers. Methodology: This study in terms of purpose was applied and in terms of implementation method was mixed (qualitative and quantitative). The research population in the qualitative part was the experts of Farhangian University and principals of the first and second period schools of Tabriz city, which based on the principle of theoretical saturation number of 15 people were selected as a sample. The research population in the quantitative part was English language teachers of the first and second period schools of Tabriz city, which based on Cochran's formula number of 384 people were selected as a sample. The research tool in the qualitative part was a semi-structured interview, which its data was coded in MAXQDA software, and in the quantitative part was a researcher-made questionnaire, which its data was analyzed by structural equation modeling and weighted matrix in SPSS and SmartPLS software. Findings: The findings showed that the media literacy competency development of English language teachers has 50 sub components in 12 main components, including the media access, production and communication, technology development at the global level, media literacy promotion infrastructure, provision of educational equipment, management of students' entry into the virtual world, lack of possibilities of educational assistance, lack of acceptance of virtual media among teachers, critical thinking training, creating a learning environment and learners' participation in the educational structure, media literacy competency development, establishing educational justice and developing and updating teachers' skills. Also, all the main components had an average variance extracted higher than 0.50 and Cronbach's and combined reliability higher than 0.70, and the media literacy competency development model of English language teachers had a good fit and their effects on each other were significant (P<0.05). In addition, respectively the components of technology development at the global level, establishing educational justice, media literacy competency development, developing and updating teachers' skills, media access, production and communication, lack of acceptance of virtual media among teachers, management of students' entry into the virtual world, creating a learning environment and learners' participation in the educational structure, critical thinking training, media literacy promotion infrastructure, provision of educational equipment and lack of possibilities of educational assistance were of higher importance. Conclusion: According to the identified components for the media literacy competency development and their prioritization can be taken an effective step to media literacy competency development of English language teachers.

Purpose: Today, lifestyle plays an important role in improving people's living conditions. As a result, this study was conducted with the aim of identifying the components of informal education of improve the lifestyle of employees. Methodology: The current research in terms of purpose was applied and in terms of data was qualitative. The population of the current research was written sources related to the research field and organizational and universal experts in this field, and the sample of this study was 19 case of written sources and 20 people of experts who were selected by purposive and snowball sampling methods. Data were collected by taking notes from written sources and semi-structured interviews with experts and were analyzed by coding method according to the grounded theory in MAXQDA version 2020 software. Findings: The findings showed that informal education of improve the lifestyle of employees had 136 concepts in 12 components; So that in the central phenomenon section including two components of nature and method, in the causal conditions section including two components of organizational culture and individual factors, in the contextual conditions section including two components of educational facilities and managers' support, in the intervening conditions section including two components of legal obstacles and infrastructural obstacles, in the strategies section including two components of internal organization and organizational knowledge and in the consequences section including two components of competency improvement and empowerment. Conclusion: Considering the components of informal education of improve the lifestyle can be taken effective steps to improve the lifestyle of employees.

Purpose: Today, the online purchase intention can create a competitive advantage for the organization and social media marketing activities can be effective in this field. Therefore, the purpose of this study was to determine the effect of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand. Methodology: This research based on the purpose was a practical and based on the nature was a cross-sectional from type of descriptive. The population of this study was the sportswear customers of different brands in Mazandaran province who used social media to buy products. The sample size based on the Krejcie and Morgan table was determined 384 people who these people were selected by available sampling method. The tool of the current research was a 32-item researcher-made questionnaire with three dimensions of social media marketing activities (9 items), online purchase intention (2 items) and company's brand (21 items and 4 components of brand loyalty, brand experience, brand attitude and customer-brand relationship). The content validity of the researcher-made questionnaire was estimated at 0.75 by 8 professors and their reliability was estimated ranged from 0.65 to 0.83. Data were analyzed by structural equation modeling In SPSS-V25 and Smart.PLS-V24 software. Findings: The results of this study showed that there was a positive and significant correlation between the most variables of social media marketing activities, brand loyalty, brand experience, brand attitude, customer-brand relationship and online purchase intention (P<0.05). Also, the model of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand had a good fit, and in the mentioned model, the variable of social media marketing activities on the brand loyalty, brand experience, brand attitude and customer-brand relationship and the variables of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had a direct and significant effect and the variable of social media marketing activities with the mediating of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had an indirect and significant effect (P<0.05). Conclusion: Social media marketing activities directly and indirectly through company's brand impact on the online purchase intention. Therefore, to improve customers' online purchase intentions can be improved the social media marketing activities and company's brand.